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1. 301 Redirect
301 redirect is a simple way to pass all the link juice to a newer website or a blog.
Let’s say, you bought a domain name which is having backlinks from many high ranked websites. like TechCrunch, Mashable, Forbes, HBC or any other big websites.
You can just complete 301 divert which is lasting redirection that area name to your cash making sites and begin watching an expansion in Google rankings.
2. It helps you to target the right traffic.
One benefit of buying an expired domain is that it lets you profit on an current traffic.
A lot of old websites already have that kind of traffic which your business needs.
As you previously know, online shops don’t benefit without traffic.
If you don’t bring visitors to your website, you wouldn’t generate any revenue from it.
Purchasing a brand new website enables you to work with a clean slate.
But, it won’t be long before site owners realize that growing huge traffic takes months even years to accomplish.
3. Build an authority site.
It gets easier to rank articles if similar niche is followed.
Because the domain is already getting backlinks from some high authority websites, you can build a site throughout that expired domain and get ranking from the prior authority of that domain.
4. Domain age considered by Google.
There are two reasons behind Domain age consideration: First, the older domain, the more secure it is.
Second, spammy websites don’t actually last that long. Spammers usually jump from one domain name to another.
However, never think that this is perpetually the case.
In general, sites those are live for a long time carry more importance than newer ones.
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Why Are Expired Domains Valuable?
Expired domains are not valuable in themselves. But they become valuable when:
- They have a quality link profile,
- They are not spam, and
- They have some relevance for your existing site or new project.
The biggest problem you will encounter when searching for expired domains is finding a domain that meets all three of the criteria above.
For example, if you find a relevant expired domain with a strong link profile, but it has been used for spam purposes, then using this domain will only delay you.
However, if you are absolutely in love with a domain name and want to create a new brand from scratch, you might want to buy an expired domain that does not have a strong link profile.
Even though SEO-manipulators use massively purchased expired domains for promotion, often making them part of blog networks, the method itself is not Black Hat.
- Although Danny Sullivan wrote back in 2009 that links from drops may not transmit “link juice,” practice shows that in 2017 a redirect from thematically related to the drop recipient site works.
- The Quicksprout guys say that it “ just works,” and the professionals in the Moz community agree that the method is useful if applied correctly and not abused.