Search engine optimization, better known as SEO, is what helps a website get to the top of their search results in search engines like Google. When someone searches for a specific topic, and your business site is on the top positions of the searches, that simply means that you are getting a lot of interaction with potential customers. However, this is not the only reason why you should optimize your business website. SEO is much more beneficial for your business than you think! Here are eight vital reasons why you should implement SEO.
1. GET MORE TRAFFIC
75% of people do not scroll further than the first page. The rest 25% are those who did not get what they were looking for. The higher you are in the search results, the more traffic will come to your website, blog or online store. This is a powerful way to increase sales, meet the needs of your customers, help as many consumers as possible, and grow your business.
How to do it? You need to start doing the following:
- Choose keywords with a low level of competition to make it easier to break into the TOP at the initial stage.
- Do not use black SEO methods – search engines today have very smart algorithms and can easily calculate the cheat or scam by applying serious sanctions to the resource.
- Publish quality and useful content! Think about what your audience wants, what they’ll be interested in.
2. GROW YOUR BUSINESS
With more targeted traffic coming to your business website, it becomes easy for you to improve KPI (Key Performance Indicator). If your business is sales-oriented, SEO optimization will increase these numbers and increase your ranking. If you are a blogger and want to become a leader in a competitive race, use SEO to get the most out of your content. Your business can grow much faster with a properly chosen and implemented SEO strategy! Obviously: the more visible your business is, the better.
3. SALES FUNNEL: GET NEW VISITORS IN THE DESIRED SEQUENCE
One of the main business priorities is to increase the volume of traffic in your sales funnel. A sales funnel is the path that a potential consumer walks before buying a product or ordering a service. For example, if you upgrade your company or blog on Google, you’ll get more traffic to your sales funnel.
Traditional methods of advertising no longer receive a high response from consumers. Direct mail and print ads have an average of 1.7%, while the number of leads from SEO is converted to a whopping 14.6%.
4. YOUR COMPETITORS NEVER FALL BEHIND!
If you think that the top position in a search engine is an occasion to celebrate, you are mistaken. Your competitors are always seeking opportunities and constantly fighting for those top places. Once you reach the top, you must continue to work at a double pace to maintain your status. Not to mention the fact that completely ignoring SEO practically reduces all efforts to nothing. A small company that invests in optimizing strength and resources can take your position, move up in search results thus stealing your potential customers. Moreover: small businesses are often ahead of their large counterparts due to the proper implementation of SEO. By the way, this is a simple example that using the right SEO strategy can make your business successful regardless of size.
5. OPTIMIZATION FOREVER
SEO is something that will become more and more important as search algorithms change regularly. Thus, the compliance of your site with this algorithm is what stands at the forefront of your strategy. Algorithms and competitors – that’s what never stops stepping on your heels. SEO is the heart of all other online marketing strategies designed to create the most effective sales. Search engines are a modern way of life. 93% of people looking for companies, services, products, or blogs do this with search engines. This habit will not change in the near future (if at all it will ever change). And since the majority of people use Google, your business should be there on the first page.
Smart Insights conducted a study and found that 34% of search traffic came from e-commerce sites.
6. BUILD BRAND AWARENESS
How often do you go to the second page of search results?
Most likely not often. Indeed, a study by HubSpot shows that 75% of users will never go beyond the first page of SERPs.
Consumers are more likely to trust those companies in the first pages than those on the second or third page. The higher the rating, the higher the impact. The higher the influence, the more people trust you. The more people trust you, the higher the likelihood that you will sell. Being on the first page, you automatically increase your customer loyalty, which means you increase the likelihood of selling your product or service.
7. MONTHLY TARGETED TRAFFIC
Organic traffic, which is formed by targeted requests, helps to maintain high positions in the SERP. The effort you spend on creating it is the most cost-effective investment in developing your business. Organic traffic increases search engine loyalty, raising you to the top again and again. And they form organics, including activities in social networks. Today, the development of social networks and SEO go hand in hand. The more popular you are on social networks, the better for optimization.
8. TARGET AUDIENCE
One of the main advantages of SEO is that people don’t find your website if they don’t want it. You catch their eye only when people are looking for a product, service or location-specific to your company. And if you are found, it is important that the content, products or services meet the needs of consumers. Quality indicators work to increase conversion!
9. REGIONAL SEO IS IMPORTANT
Google uses the Opossum algorithm that gives regional sites a decent priority. This means that when a user searches for something, search engines try to show him results that are in the immediate vicinity or in a specific region.
Therefore, if someone is looking for shoes, the search engine will show the nearest shoe stores on the map.
The SEO strategy is absolutely necessary for those who count on long-term success. If everything is done correctly, you get consistent and endless organic traffic and high results. About 70% of people use Google search engines every day. And part of this audience is your potential customers! Therefore, it’s time to draw up and implement an SEO strategy in order to start working with the maximum result.
SEO is an investment, and the more you invest in it, the more your profit will be in the form of high positions in search engines, business growth and customer loyalty.