SEO

How to Promote your Website in 2020: What’s New in SEO?

Thanks to the development of technology, new trends, and features are evolving in the field of SEO. After researching for the first 3 months, I have compiled an overview of the main global trends and how to promote your website in 2020 for business owners. Let’s see what needs to be considered in website promotion in 2020 …

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Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?

Today we’ll talk about the keywords of your competitors and which of these words are good for you to use. Tools like SEMrush, Ahrefs, Spyfu or Moz’s Keyword Explorer help you find out which keywords your competitors are using. You can smartly decide which keywords you should use, find keywords with a low-competition, etc. However, …

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What is Keyword Cannibalization and How to Avoid it?

The cannibalization of keywords is what happens when different pages on your site are targeted for the same keyword. When more than one page targets one specific keyword, you end up competing with yourself. You absorb or cannibalize, your own traffic with these pages. As a result, each of them has less impact, views, and even conversions …

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SEO Promotion: Why are Website Reviews so Important?

Reviews play an important role in website SEO promotion. Why are they needed, let’s understand in detail? A site with reviews is considered socially useful: it not only sells but also informs people about the real quality of products and their possible shortcomings, helping users make their choice. Stores selling consumer goods (medicines, products, and …

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