Everything You Need to Know About Google AdSense

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The following article is entirely based on my personal experience. Here are some theoretical points that are clear to everyone, and some secrets that will help you to earn more with Google Adsense. This article is useful for both the beginner and the one who is already working with contextual advertising. 

Google Adsense – 8 Secrets to Success

1. Types of Sites Where Contextual Advertising is placed

First, you need to figure out your website’s nature. To make it simpler, I am dividing nature into two parts: with the community and without the community. We will need this when parsing the following points. The resources with the community include forums, blogs with an approximately constant audience. Whereas resources without a community are projects that are accessed by search engines, social networks, and so on. 

In the first case, we must take care of each user (subscriber) so that the advertisement does not annoy and interfere with the user’s experience. In the second case, only the effect is essential to us: come – clicked – left – well done! Therefore, there will be qualitatively different approaches to google Adsense on such sites. 

2. Size Matters

Of course, size matters in contextual advertising! We are only talking about the size of the ad unit. The effective blocks are as follows:

  • board of honor (728х90);
  • large rectangle (336×280);
  • wide skyscraper (160×600).

In most cases, these blocks get more clicks. If the site does not have such a great advertising space, then you can use smaller sizes. 

Google AdSense Ad Sizes
Google AdSense Ad Sizes

Now, Adsense allows you to add automatic ads onto your website. Should I use automatic ads? Of course, you can! But I would better suggest you use a combination of automatic ads and manual ads.

With recent Google Adsense Policy updates- You need to get approval for each site separately to place ads on that site. Even if you already have a fully approved Adsense account, you can’t place ads on any site from your existed Adsense account without getting approval for that new site.

Adsense just got tougher. But don’t worry. You can purchase our niche-specific AdSense approved websites for as low as $249.

3. Placement of Announcements

Perhaps this is the first moment that requires closer attention. The “correctness” of the implementation will primarily affect your earnings on Adsense. In the current contextual system, you can place an unlimited number of ads on your webpages. But, should I add as many numbers of ads? No, the first Ad on the page will fetch you the highest CPC, as the number of Ads tends to increase, Ads with lower bids will be shown. Thus, reducing the CPC of your ads. 

For a board of honor (728×90), save a place in the header of the page. 

Large rectangles are more clickable in the content immediately after the heading or after several lines (paragraph) on sites without a community (nevertheless, I mentioned the division). It’s better to place the ad on the left because people read mainly from left to right, and their eyes are more likely to fall on advertising.

Larger Ad Units Generate High CTR
Larger Ad Units Generate High CTR

If the content of the site is read, and not immediately flipped down (you try to take the place of the user and evaluate how they behave on your resource), then you can apply the wrap to a large rectangle. On one of my sites, the CTR of the wrapped block is kept in the range of 8-10% and sometimes reaches 12-15%. 

Advertising should stand out a bit from the content, so it’s most effective to separate it a bit from it.

As for the skyscraper, the best place for it is in the sidebar. It’s better to use sites with the right sidebar because people are mostly right-handed and hold the mouse pointer more to the right (well, unless the project is not about left-handed people). True, there were cases when a skyscraper was placed at the top of the wraparound content and received a decent CTR.

At this point, I also want to make a special note. The title on the page should not be large, especially for projects without a community. First of all, attention should be drawn to the title of the ad, not the title.

4. The Color Scheme of Google Adsense Ads

So we have chosen the right format for the ads, correctly placed them on the page of the site, now we need to colorize our google AdSense ads effectively. If the resource is with the community, then we should take care of the appropriate color scheme in the first place.

If one-time visitors from search engines mainly visit the site, then we should care more about the user. All we need is to make the color scheme attract his attention. Of course, one should not create scales with radical colors. 

Google Customized Ads
Google Customized Ads

Yes, this announcement will force you to look at yourself due to excessive brightness, but then the user will turn his eyes away because these colors are very irritating.

For sites that have regular visitors, we select a color scheme similar to the color scheme of the project itself. This does not irritate the eyes, and visitors perceived the info as “useful” ads. Of course, there is a moment of memorization of advertising. When viewing the site, the user no longer pays attention to those places where the context mostly hangs. Therefore, you must either change the location or slightly change the color.

For sites without a community, if we use the color gamut of the resource for our ads, we must place them so that they are perceived as part of the content. But do not forget about the Google Adsense rules. Otherwise, you can get your account banned. If this does not bring the desired results, then you can change the background to attract more attention. 

About six months ago, I was in my Google mail. I accidentally saw an Ad that had a bright but not annoying background. Suddenly I realized it was an interest-based targeting as I was looking for a gift for my brother. This background increased the CTR by about 50% on one of my sites. So keep an eye on the giants of Runet and the colors of their contextual ads. 

In any case, there is no ready-made solution for all sites as a whole. There are only assumptions and advice. You should always experiment with the color scheme and look for the most effective.

There are both text and image ads on Google AdSense, so you need to use this flexibility. As I wrote above, it is better to have the right sidebar. Thus, image ads (in my experience) that appear in the right sidebar receive more clicks than text ads. Yes, the cost per click on such banners is lower, but in general, it still turns out to be more profitable. 

Try it; maybe it will increase your profit. 

If the advertisement is located in the sidebar directly under the menu, then it’s more efficient to use the text Ads as it will be perceived as a continuation of the menu (unless, of course, correctly choose the size and color scheme).

5. What are Channels and How to Use them Effectively?

Once upon a time, when I was just starting to get acquainted with Adsense, I immediately neglected the channels. They seemed to be very complicated and unnecessary. There was only one channel. But after a couple of months, I realized all their effectiveness.

Now, as a sniper, I have one announcement – one channel. Thanks to this, I can track the most effective and improve channels that have a low CTR. The main thing is their names so that they are associated with the placement. I call them as follows site-name of the block-location, for example, bossfunnel-banner-vertical-sidebar. Thanks to this name, I immediately imagine where the ad is located. It is very convenient and practical to use channels. 

6. Is it Worth Monetizing RSS with Adsense?

Everything is simple here. If you have super valuable material and an RSS subscriber will never unsubscribe from you, then connect it to the Adsense system. In other cases, it is better to neglect this method of monetization – worry about your subscribers.

7. Are Link Blocks Effective?

The answer is yes. But not everywhere. Link blocks are useful only in those cases when they are a continuation or addition to the site menu. If you make it difficult for the user to distinguish between the resource menu and the link block, then they will give good CTR indicators. In this case, do not ignore the Google Adsense rules. Learn how to create Google AdSense Link Ads with new AdSense policies.

If you have any doubts about the correct placement, it is best to coordinate this with the Adsense support service. They will tell you whether this is possible or not. In other cases, link blocks are hardly noticeable to users. It is worth mentioning the appropriateness of their use. If you have every user on the account, then, first of all, you will give him good usability, and you will not stick Adsense in all places. Is that right? As a rule, the bids on the link blocks are insignificant.

8. Search from Google Engine

This type of site monetization will be pleasant to those who do not have their search on the Internet resource. Thanks to this, you kill two birds with one stone: organize a search from a leading world player and add extra cash to your pocket. Setting it up is easy enough. The only thing here is to fulfill two conditions:

  • display search results on a separate page of your project (select the checkbox “Open search results on my site”). The Google Adsense ads here must exactly match the gamut of results. Due to this, the CTR is around 5-10%.
  • Place the search box in a place convenient for the user on the site. It should also be in harmony with the design of the Internet resource.

Once, having set my search on a couple of resources, I got the necessary function for visitors and additional income.

Google Custom Search Ads
Google Custom Search Ads

Next, I would like to share with you those observations that I received over time, working with Google AdSense:

  • The higher the CTR on the site, the lower the price per bid. Ads that receive more clicks become cheaper for the advertiser. In general, income from the site is growing.
  • On trust sites, the CPC is higher. From personal experience: as the domain age increases, the number of pages indexed by Google increases the cost per click. 
  • The higher the block to the beginning of the document (in the source code), the more expensive the click will be. More expensive ads are placed at the top of the webpage because it is believed that the top of the document is the most relevant.
  • It is necessary to experiment all the time on the arrangement of ad units and their color scheme. Without this, achieving high results with Google Adsense is almost impossible.
  • The standard Google Ads palettes are very boring for Internet users, so it’s better to use your individual color scheme.
  • Integrate your Google Adsense account into your google analytics account. This will allow you to analyze the most expensive traffic, the most clickable pages, and so on. Look here for pages and traffic that gives you the best conversion and revenue. No wonder they get a lot of clicks.
  • Do not makeup with the design. It is best to use a white background without colorful elements with a discreet design.
  • Look for irrelevant ads and filter them out (filter for competing ads).

How to Boost Google Adsense Profits?

Now talk about Google AdSense pricing. Knowing some of the details of CPC construction in this contextual environment can significantly increase your revenue.

As you know, in Google AdSense there is auction pricing, which is based on several parameters, such as, for example, the set maximum cost per click (bid) by the advertiser, CTR of contextual ads, and others. The highest bidder gets the first place. We need to optimize Google Adsense on the site so that such ads receive as many clicks as possible. Let’s discuss the main key points that everyone who needs to optimize the contextual advertising blocks on their site should know.

1. The Higher the Ad Block Code in the Page Code, The Higher the CPC in this Block

I see numerous sites on which ads are hanging in the header. There is a misconception that the most clickable places are in the header. Here is the heatmap provided by Google itself.

Optimized Google Ads Placement
Optimized Google Ads Placement

As you can see, the site header is far from the most desirable place for placing contextual ads. Why am I saying all this? Often it turns out that the site owner first puts an advertisement in the header and in addition to it even before the content itself. The second block of ads, of course, is gaining most of the clicks because it is located in a hot spot, but the CPC in this area leaves much to be desired. Why? That’s because the top block, which is in the header, takes the most expensive and relevant ads from the second one. You are losing profits. In this case, you can simply leave the block that receives the most clicks and look at the result.

2. Text and Image Ads Participate in Various Auctions

That is different formats – separate pricing. What benefits can be gleaned from here? The fact is that when I put a text block in front of the main content and put it graphically after it, the average CPC was higher than just the graphical advertisement. Hence, I assume that they participate in various auctions. It’s not for nothing that the Google people themselves say they use multiple formats of contextual advertising on the site.

3. Google AdSense Pays Webmasters 68% of the Cost Per Click

For link blocks, text and image ads and 50% to search partners who put a search box from google on their site. Even though in the second case, a higher commission is taken, the CPC “from the search” is much higher. I don’t know why, but there were also those with whom the 32% commission seemed huge. In my opinion, these are good figures.

In connection with all this, you need to remember that the most clickable block of ads should be higher in the page code. Those who are familiar with CSS can be slightly manipulated with the layout so that, for example, the block is lower in the code and higher on the page itself. This is not punishable by google AdSense. Use various ad formats on the site. With all this, you can increase the revenue from contextual advertising by spending no more than an hour on optimization. Well, of course, do not forget to experiment.

If you are struggling with Google AdSense approval for your websites, you can check out this killer eBook.

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